What Adidas Is Doing Right.

Adidas & Reebok Social Media Presence by: Darren Magee

     The highly successful sport shoes, clothing and accessories company Adidas can give credit to social media platforms which allow them to reach millions of consumers in a matter of seconds. Adidas is currently on a multiple social medias sites, which include Facebook, Twitter, Pinterest, Instagram, Google Plus and YouTube. Though, Adidas’ has a large following on their social media accounts are there are certain social media platforms that have more traction than others. Out of all of Adidas’ social media accounts Facebook has the most traction and following with 22,992,637 people following the page. Typically the page post something regard the company every 2 days. Adidas tries to interact with their followers by posting articles and having people click to view the full story. Adidas’ purpose to their posting is to inspire, inspire the average Joe that thinks he cant get in shape that actually with the help of their products he can be unstoppable. This image for example earned Adidas 444 likes and had comments inspiring other people that they too can accomplish any task given to them. In conclusion, Adidas continues to post articles to interact more with their followers to create more traction on their Facebook page where they have the most following and also to inspire their following to set goals and achieve every goal.