Blog Post #1

Adidas vs Reebok Facebook 

While looking back at the past 25 posts of Reebok and Adidas on Facebook there are some observations that I have noticed. One observation that I have noticed is that Adidas is putting more of an emphasis on their endorsements. Adidas endorsements don’t stop at athletes but supermodels and musicians such as Karlie Kloss and Pharrell Williams. On the other hand Reebok’s posts focuses more on promoting and highlighting the products they are selling and the benefits of such products. Further, Reebok posts industry events such as marathons where consumers can come and partake in the marathon and receive a 30% discount while doing so.

I have noticed some qualities that both athletic companies share. Both brands posts frequently on average once everyday unless there is a major event in the sports industry such as UFC 196 then both brands post something twice or sometimes even thrice in one day. Likewise, both brands incorporate the 50/50 rule where they post on multiple social media platforms. The last similarity I’ve observed about both brand is that they inspire and motivate their consumers to set goals and over come trials and tribulations that get in the way of their goals.

Above are two posts by the sporting companies that I believe are the most successful posts. Some keywords used in Adidas post are “Creators never follow” and “Be who you are and create your own game”. Likewise, Reebok added keywords such as “#UFC 193”. Adidas’ post earned them 3.9 million views, 47 thousand likes and 11,328 shares. Reebok’s post on the other hand only received 34 likes. By measuring the quantifiable data and the number of hits each post received I have concluded that Adidas post is the most successful out of the two posts because it was interesting and created buzz around the posts.

By: Darren Magee