Blog Post #1

Adidas vs Reebok Facebook 

While looking back at the past 25 posts of Reebok and Adidas on Facebook there are some observations that I have noticed. One observation that I have noticed is that Adidas is putting more of an emphasis on their endorsements. Adidas endorsements don’t stop at athletes but supermodels and musicians such as Karlie Kloss and Pharrell Williams. On the other hand Reebok’s posts focuses more on promoting and highlighting the products they are selling and the benefits of such products. Further, Reebok posts industry events such as marathons where consumers can come and partake in the marathon and receive a 30% discount while doing so.

I have noticed some qualities that both athletic companies share. Both brands posts frequently on average once everyday unless there is a major event in the sports industry such as UFC 196 then both brands post something twice or sometimes even thrice in one day. Likewise, both brands incorporate the 50/50 rule where they post on multiple social media platforms. The last similarity I’ve observed about both brand is that they inspire and motivate their consumers to set goals and over come trials and tribulations that get in the way of their goals.

Above are two posts by the sporting companies that I believe are the most successful posts. Some keywords used in Adidas post are “Creators never follow” and “Be who you are and create your own game”. Likewise, Reebok added keywords such as “#UFC 193”. Adidas’ post earned them 3.9 million views, 47 thousand likes and 11,328 shares. Reebok’s post on the other hand only received 34 likes. By measuring the quantifiable data and the number of hits each post received I have concluded that Adidas post is the most successful out of the two posts because it was interesting and created buzz around the posts.

By: Darren Magee

 

Reebok Isn't In The Race Anymore

Adidas & Reebok Social Media Presence by: Darren Magee

       Reebok the seller of everything sports from basketball shoes to golf shoes has many social media platforms, which include, Facebook, Twitter, Instagram, Google Plus and YouTube. Where Reebok has the most traction is its Facebook page where they have 4,739,538 people following the page. Reebok usually post something everyday or every other day for the most part. However the most aren’t that effective. For example, this post from Reebok on March 5^th 2016 only received 2 likes. While most of Reeboks posts aren’t about the products they offer to consumers they still cannot entice the consumers to participate in an interaction with the posts. Numerous of Reebok’s posts are about motivational article to help their consumers get motivated and want to workout. In conclusion, Reebok’s following is basically non existent, they might have a following of 4 million but Reebok’s post aren’t getting any attention. Reebok posts are insignificant and don’t grab the readers attention as a result the lack of participation from its followers are nonexistent.

What Adidas Is Doing Right.

Adidas & Reebok Social Media Presence by: Darren Magee

     The highly successful sport shoes, clothing and accessories company Adidas can give credit to social media platforms which allow them to reach millions of consumers in a matter of seconds. Adidas is currently on a multiple social medias sites, which include Facebook, Twitter, Pinterest, Instagram, Google Plus and YouTube. Though, Adidas’ has a large following on their social media accounts are there are certain social media platforms that have more traction than others. Out of all of Adidas’ social media accounts Facebook has the most traction and following with 22,992,637 people following the page. Typically the page post something regard the company every 2 days. Adidas tries to interact with their followers by posting articles and having people click to view the full story. Adidas’ purpose to their posting is to inspire, inspire the average Joe that thinks he cant get in shape that actually with the help of their products he can be unstoppable. This image for example earned Adidas 444 likes and had comments inspiring other people that they too can accomplish any task given to them. In conclusion, Adidas continues to post articles to interact more with their followers to create more traction on their Facebook page where they have the most following and also to inspire their following to set goals and achieve every goal.