Blog Post #1

Adidas vs Reebok Facebook 

While looking back at the past 25 posts of Reebok and Adidas on Facebook there are some observations that I have noticed. One observation that I have noticed is that Adidas is putting more of an emphasis on their endorsements. Adidas endorsements don’t stop at athletes but supermodels and musicians such as Karlie Kloss and Pharrell Williams. On the other hand Reebok’s posts focuses more on promoting and highlighting the products they are selling and the benefits of such products. Further, Reebok posts industry events such as marathons where consumers can come and partake in the marathon and receive a 30% discount while doing so.

I have noticed some qualities that both athletic companies share. Both brands posts frequently on average once everyday unless there is a major event in the sports industry such as UFC 196 then both brands post something twice or sometimes even thrice in one day. Likewise, both brands incorporate the 50/50 rule where they post on multiple social media platforms. The last similarity I’ve observed about both brand is that they inspire and motivate their consumers to set goals and over come trials and tribulations that get in the way of their goals.

Above are two posts by the sporting companies that I believe are the most successful posts. Some keywords used in Adidas post are “Creators never follow” and “Be who you are and create your own game”. Likewise, Reebok added keywords such as “#UFC 193”. Adidas’ post earned them 3.9 million views, 47 thousand likes and 11,328 shares. Reebok’s post on the other hand only received 34 likes. By measuring the quantifiable data and the number of hits each post received I have concluded that Adidas post is the most successful out of the two posts because it was interesting and created buzz around the posts.

By: Darren Magee

 

LeBron James vs. Stephen Curry

Hey Everyone,

Check out this cool infographic Darren Magee one of our authors created, about Stephen Curry and LeBron James. Who do you think is a better player ?

Infographic of LeBron James vs. Stephen Curry
created by Darren Magee

Stay tuned for some awesome news on basketball and basketball shoes.

SEO Adidas vs Reebok

Hey Everyone,

   Its one of your authors from the blog Darren Magee, I just wanted to share with you some search engine optimizations facts and some Google trends that I found last week.

Google Basketball Shoe Trends: Adidas vs Reebok

   As illustrated in the graph above it is evident that basketball continues to increase at steady rate as years progress. In addition, one can see that more people are using Adidas when searching for basketball related things and there is a significant drop in the number of consumer who associates basketball with Reebok.  

   Adidas strengths are its use of relevant celebrity endorsements and their innovative layout. Reebok strengths are its use of strong and unique key word searches and great illustrations. The keyword sentences “Comfort, Quality and Longevity” are found to be the most of what its target market searches therefore you can see if on their websites when looking for basketball shoes. Other observations are that Reebok webpage looks outdated with their conventional layout and font. When searching for content using the keywords: Comfy, Features, and Value. Adidas ranked higher with more consumers searching for what they were looking for.   When searching for content using the keywords: Leader of basketball shoes, Best shoes for ball, Agility, Adidas ranked higher once again out of the two sites.   The two sites have this in common they are still relevant today but they are different in that Adidas traffic on their website keeps on increasing but Reebok is slowly dropping.

   Therefore, in the basketball shoe industry, Adidas and Reebok are still two relevant brands to by basketball shoes from to ensure that you get the most for your money. Using keyword sentences throughout their sites like “Hard work, leadership, Comfy, made for a king” Adidas seemed to be the most popular brand out of the two. In my opinion the overall winner of this SEO Search analysis is Adidas.

   I hope everyone liked some facts on Adidas and Reebok SEO, stayed tuned for the best basketball shoes information you can find and remember ball is LIFE.