Blog 7

Hey everyone,

I wanted to share with you an original content marketing campaign for Adidas. The idea that I have in mind is to take two of the biggest players in the NBA that is Stephen Curry and LeBron James and pit them against each other. I would present the campaign on Facebook and Twitter where I have the most followers. I would construct an infographic that illustrates the stats of each player and put a poll asking who the audience thinks will win MVP this year. This marketing campaign would be primarily aimed at basketball enthusiasts who live, breath, and eat basketball. It would target to people who enjoy watching basketball, receive updates about the sport and possibly take part in fantasy basketball. This marketing campaign would be time sensitive. I would launch the campaign near the NBA playoffs to ensure that my followers on Facebook and Twitter see the infogram and it is relevant at that time. My goal is to create controversy and spark a debate about who would win MVP based on their stats this season. Moreover, my goal is to generate 2,000 likes on Facebook and 1,000 comments. By pitting the two top contenders for MVP against each other I believe that the audience would comment about who they believe would win MVP, and why they think this person would win. The audience would leave their own two cents about the topic and would also bring their own facts to the table thus starting a debate about the two MVP contenders.  

Darren Magee 

Blog 5

Hey Everyone,

Did you know that Adidas has fan pages? Well I found three fan pages that I think you would like if you were interested in staying up to date with the latest fashion and trends of Adidas.

Fan Pages	Key Features
http://www.fanpop.com/clubs/adidas	·       Access to hundreds of Adidas’ images and videos ·       Fan based feedback in the form of polls ·       Ability to ask and answer questions to Adidas related topics ·       Links to Adidas coupons ·       Adidas forums ·       Quizzes on Adidas products and history
https://www.instagram.com/showmeyourstripes/	·      Updates on all Adidas news including: clothing and shoes ·      Ability to post yourself in new Adidas shoes and have yourself on the @Showmeyourstripes account ·      First look at Kanye West’ fashion show
https://twitter.com/jaredt1216610	·       Exclusive access to fan based context such as blogs and pictures ·       Up to date company information ·       Open to the public to be able to be retweeted or tweeted to

Blog 4

When reviewing the last 10 videos on Reebok and Adidas YouTube page I have observed significant characteristics about both companies. Adidas posts a video once every two weeks; the purpose of the videos are to raise awareness about which athlete is endorsing Adidas products. Adidas most successful post is about double Olympic World Champion Jaqueline Carvalho a famous Brazilian volleyball player. In the 15 second video Jaqueline is seen working out and playing volleyball in Adidas’ apparel. In the description area of the video there Adidas included relevant content to the video such as, who Jaqueline Carvalho is, the music used in the video, and links to their other social media platforms along with a link to their homepage. The video used keyword such as: “Here To Create, Reinvent myself at ALL costs, Nothing can stop ME and Fear is the enemy of creativity. The video received 3,013,871 views, 279 thumbs up, 72 thumbs down and 15 comments. In contrast, Reebok posts a video everyday and sometimes twice a day; similarly the purposes of the videos are to show the audience the athletes Reebok is endorsing and to show the audience the new product that they are releasing. Reebok’s most successful post from the recent 10 videos is about Fer Casanova who is an OCR Athlete. In the description section of the video Reebok included who was in the video and the product in the video. The video shows Fer Casanova participating in the Metro Challenge while running in Reebok Z Pump 2.0 shoes. The video earned Reebok 66,130 views, 88 thumbs up, 1 thumb down and 5 comments. The most successful video of the two is the Adidas video. I came to this conclusion by considering at the amount of views, thumbs up, comments and the description area of the of the video; where Adidas incorporated links to their social sites while Reebok did not.

Reebok

https://www.youtube.com/watch?v=ZpanRcYCOWc

Adidas

https://www.youtube.com/watch?v=mfF-bYmMoEU

Blog 3

On Instagram Adidas has 861 posts, 7.4 million followers and are following 81 accounts while Reebok has 1,183 posts, 598 thousand followers and are following 316 accounts as of March 12, 2016. Adidas post once everyday while Reebok post twice a day. Adidas posts focus on encouraging the target audience by posting inspirational pictures followed by motivational comments. Similarly Reebok takes the same approach by emphasizing to the audience that a healthy and active lifestyle is they key to staying fit and loving your body. When observing the last 25 posts on Instagram of Reebok and Adidas I determined that there was one from each company that really stood out to me. The first successful post was from Adidas on February 14^th 2016. In honour of Valentines Day the company posted a picture that depicts two female legs and it appears to the audience that the females in the picture are kissing. This picture received praise from everyone from the LGBT community to the Huffington Post. Adidas post incorporated keywords and the importance of equal rights of all sexual orientations in their post. Adidas posted “The love you take is equal to the love you make”. The post earned Adidas 299 thousand likes and 168 thousand comments. Reebok’s most successful post-integrated motivational characteristics that help the audience reach their goals. The included multiple key words and pharses such as: “The core of strength is mind over matter”,#BeMoreHuman #HeroRacerBra, #CrossFitLifterPlus, and “Repost from @emilyschromm Love being back to @crossfitpoipu. #reebok #reebokone #beyourownsuperhero”. This post received 9,222 likes and more than 33 comments. After reviewing the number of likes and comments from each post it is evident that the more successful post was the Adidas post because it grabbed the attention of multiple people and organizations around the world.

 By Darren Magee