Friday, 25 March 2016
Blog 4
When reviewing the last 10 videos on Reebok and Adidas YouTube page I
have observed significant characteristics about both companies. Adidas posts a
video once every two weeks; the purpose of the videos are to raise awareness
about which athlete is endorsing Adidas products. Adidas most successful post
is about double Olympic World Champion Jaqueline Carvalho a famous Brazilian
volleyball player. In the 15 second video Jaqueline is seen working out and
playing volleyball in Adidas’ apparel. In the description area of the video
there Adidas included relevant content to the video such as, who Jaqueline
Carvalho is, the music used in the video, and links to their other social media
platforms along with a link to their homepage. The video used keyword such as:
“Here To Create, Reinvent myself at ALL costs, Nothing can stop ME and Fear is
the enemy of creativity. The video received 3,013,871 views, 279 thumbs up, 72
thumbs down and 15 comments. In contrast, Reebok posts a video everyday and
sometimes twice a day; similarly the purposes of the videos are to show the
audience the athletes Reebok is endorsing and to show the audience the new
product that they are releasing. Reebok’s most successful post from the recent
10 videos is about Fer Casanova who is an OCR Athlete. In the description
section of the video Reebok included who was in the video and the product in
the video. The video shows Fer Casanova participating in the Metro Challenge
while running in Reebok Z Pump 2.0 shoes. The video earned Reebok 66,130 views,
88 thumbs up, 1 thumb down and 5 comments. The most successful video of the two
is the Adidas video. I came to this conclusion by considering at the amount of
views, thumbs up, comments and the description area of the of the video; where
Adidas incorporated links to their social sites while Reebok did not.
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