Blog 3

On Instagram Adidas has 861 posts, 7.4 million followers and are following 81 accounts while Reebok has 1,183 posts, 598 thousand followers and are following 316 accounts as of March 12, 2016. Adidas post once everyday while Reebok post twice a day. Adidas posts focus on encouraging the target audience by posting inspirational pictures followed by motivational comments. Similarly Reebok takes the same approach by emphasizing to the audience that a healthy and active lifestyle is they key to staying fit and loving your body. When observing the last 25 posts on Instagram of Reebok and Adidas I determined that there was one from each company that really stood out to me. The first successful post was from Adidas on February 14^th 2016. In honour of Valentines Day the company posted a picture that depicts two female legs and it appears to the audience that the females in the picture are kissing. This picture received praise from everyone from the LGBT community to the Huffington Post. Adidas post incorporated keywords and the importance of equal rights of all sexual orientations in their post. Adidas posted “The love you take is equal to the love you make”. The post earned Adidas 299 thousand likes and 168 thousand comments. Reebok’s most successful post-integrated motivational characteristics that help the audience reach their goals. The included multiple key words and pharses such as: “The core of strength is mind over matter”,#BeMoreHuman #HeroRacerBra, #CrossFitLifterPlus, and “Repost from @emilyschromm Love being back to @crossfitpoipu. #reebok #reebokone #beyourownsuperhero”. This post received 9,222 likes and more than 33 comments. After reviewing the number of likes and comments from each post it is evident that the more successful post was the Adidas post because it grabbed the attention of multiple people and organizations around the world.

 By Darren Magee