Blog 7

Hey everyone,

I wanted to share with you an original content marketing campaign for Adidas. The idea that I have in mind is to take two of the biggest players in the NBA that is Stephen Curry and LeBron James and pit them against each other. I would present the campaign on Facebook and Twitter where I have the most followers. I would construct an infographic that illustrates the stats of each player and put a poll asking who the audience thinks will win MVP this year. This marketing campaign would be primarily aimed at basketball enthusiasts who live, breath, and eat basketball. It would target to people who enjoy watching basketball, receive updates about the sport and possibly take part in fantasy basketball. This marketing campaign would be time sensitive. I would launch the campaign near the NBA playoffs to ensure that my followers on Facebook and Twitter see the infogram and it is relevant at that time. My goal is to create controversy and spark a debate about who would win MVP based on their stats this season. Moreover, my goal is to generate 2,000 likes on Facebook and 1,000 comments. By pitting the two top contenders for MVP against each other I believe that the audience would comment about who they believe would win MVP, and why they think this person would win. The audience would leave their own two cents about the topic and would also bring their own facts to the table thus starting a debate about the two MVP contenders.  

Darren Magee