Hey Everyone,
Its one of your authors from
the blog Darren Magee, I just wanted to share with you some search engine
optimizations facts and some Google trends that I found last week.
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| Google Basketball Shoe Trends: Adidas vs Reebok |
As
illustrated in the graph above it is evident that basketball continues to
increase at steady rate as years progress. In addition, one can see that more
people are using Adidas when searching for basketball related things and there
is a significant drop in the number of consumer who associates basketball with
Reebok.
Adidas
strengths are its use of relevant celebrity endorsements and their innovative
layout. Reebok strengths are its use of strong and unique key word searches and
great illustrations. The keyword sentences “Comfort, Quality and Longevity” are
found to be the most of what its target market searches therefore you can see
if on their websites when looking for basketball shoes. Other observations are
that Reebok webpage looks outdated with their conventional layout and font. When
searching for content using the keywords: Comfy, Features, and Value. Adidas
ranked higher with more consumers searching for what they were looking for. When searching for content using the
keywords: Leader of basketball shoes, Best shoes for ball, Agility, Adidas ranked
higher once again out of the two sites. The two sites have this in common they are
still relevant today but they are different in that Adidas traffic on their
website keeps on increasing but Reebok is slowly dropping.
Therefore, in the basketball
shoe industry, Adidas and Reebok are still two relevant brands to by basketball
shoes from to ensure that you get the most for your money. Using keyword
sentences throughout their sites like “Hard work, leadership, Comfy, made for a
king” Adidas seemed to be the most popular brand out of the two. In my opinion
the overall winner of this SEO Search analysis is Adidas.
I hope everyone liked some facts on Adidas and Reebok SEO, stayed tuned for the best basketball shoes information you can find and remember ball is LIFE.
